Advertising and Art

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Mori, Giovanna
7,57 MB
Advertising and Art.pdf


This work presents an unbelievable collection of posters documenting the historic influence that art and advertising have had on each other since the end of the Nineteenth Century and throughout the Twentieth. The collection starts with the beginnings of poster art, which took place in close contact with popular graphic design and the dominant painting styles of the day. Creators like Jules Cheret, Alfons Mucha and Marcello Dudovich appeared. Between the wars there was a greater awareness of advertisings need to communicate using its own specific language and procedures; and artists such as Depero, Prampolini and Sironi established themselves successfully in the poster field. The profession of graphic designer has continued to evolve to this day, with Roberto Sambonet, Bruno Munari, Armando Testa, Max Huber and others, leading ultimately to fascinating contributions from artists such as Mario Schifano and Andy Warhol.

It can nurture interest, however superficial, in new movements in art and design, bringing these to the attention of huge audiences. The relationship between art and advertising has often been a complicated and tense affair. Some would argue that advertising is just a form of art designed to sell things.

ART21: Your work has been identified as being controversial not only for white audiences but also for black audiences. Could you talk a little about this and how you view your own work ... Sep 6, 2020 - Advertising is art.