The Package Design Book

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INFORMACIJA

AUTOR
Wiedemann, Julius
DIMENZIJA
10,62 MB
NAZIV DATOTEKE
The Package Design Book.pdf
ISBN
6625177436389

OPIS

From beverages to fragrances via hardware and electronics TASCHEN has teamed up with Pentawards to produce the most comprehensive publication on package design available.Anyone working in retail, household products, foods, fragrances or related industries knows that—whatever its intrinsic merits—a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour. Featuring the world’s best packaging with in-depth case studies, it analyses how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type—beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, store & retail—and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells.

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Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around ... Package Design Workbook is a comprehensive guide that provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. This book book breaks down the process of design in a much more comprehensive way than most books on the subject, which ... The Package Design Book 2 by Pentawards.

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