The Package Design Book

The Package Design Book - Wiedemann, Julius | PDF, TXT, FB2. ePUB. MOBI. Knjiga je napisana 2021. Potražite knjige na


Wiedemann, Julius
10,62 MB
The Package Design Book.pdf


From beverages to fragrances via hardware and electronics TASCHEN has teamed up with Pentawards to produce the most comprehensive publication on package design available.Anyone working in retail, household products, foods, fragrances or related industries knows that—whatever its intrinsic merits—a product is only as good as its packaging. Featuring over 250 projects in more than 40 categories from around the world, this book offers the broadest possible perspective on the current evolution of package design and how it influences consumer behaviour. Featuring the world’s best packaging with in-depth case studies, it analyses how ground-breaking designs are developed by top design and branding offices. Divided into chapters by type—beverages, electronics, food, health & beauty, homecare & hygiene, luxury, pharmaceutical, store & retail—and indispensable for design and marketing professionals, advertisers, or anyone interested in this field, this book explains how to package a product that sells.

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Every year, the Pentawards celebrate the art of the package by presenting awards to designs from around ... Package Design Workbook is a comprehensive guide that provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. This book book breaks down the process of design in a much more comprehensive way than most books on the subject, which ... The Package Design Book 2 by Pentawards.